Over 80% of 13-year-old girls use retouching apps. Dove is trying to reverse the damage social media is inflicting upon our children.
Absolute VFX Supervisor, Phil Oldham comments, "In the same way Doves' ‘Evolution’ campaign for real beauty had an impact fourteen years ago with photo retouching, there is a desire to do the same again with social media. I have a four-year-old daughter and these apps scare the hell out of me."
Read more about this project and the VFX workflow behind it HERE.
Agency: OgilvyExecutive Creative Director: Dan FisherCreative Director: Juliana ParacencioSenior Creative Team: Liam Bushby, Alison StevenManaging Partner: Sam PierceBusiness Director: Georgina HowardHead of Integrated Production: James Brook-PartridgeTV Producer: Sally Lipsius
Production Company: Independent FilmsDirector: Benito MontorioDOP: Steve AnnisExecutive Producer: Jani GuestHead of Production: Verity WhiteProducer: Simon EakhurstProduction Manager: Fiona MartinProduction Assistant: Georgia Mills
Post-production: Absolute VFX Supervisor: Phil Oldham VFX Artists: Lucas Warren, Carl Godwin-Alvarez, Tom ClappDesign Lead: Jonas McQuiggin Executive Producer: Sally Heath