When accidents happen, it can feel like time freezes. The NHS urge people to think 111 as a means of accessing A&E.

Billy's energy and commitment to this project was totally infectious (no pun intended). Our team worked tirelessly in both pre and post production to ensure we delivered to Billy's standards and on schedule in order for this vital message to be accessible in all media - DOOH, social and TV.

The creative and production partners from M&C worked passionately to ensure standards were kept high and our very best work was inspired by all of our collaborators on this project.

Colourist, Matt Turner wrote " It was really great to collaborate with Director Billy Pols and DP Rina Yang, on these campaigns , such important NHS advice !"

Agency: M&C Saatchi
Producer: Andy Thackery
ECD: Ben Gollik
Art Director: Tom Kennedy

ProductionCcompany: Merman
Director: Billy Pols
Executive Producers: Siobhan Murphy, Spencer Dodd
Producer: Clara Bennett
Production Manager: Sam Linzell
Location Manager: Ross Kirkman

Post-Production: Absolute
Colour: Matt Turner
2D Artist: Dave Smith
VFX Shoot Supervisor: Ben Robards
Producer: Sally Heath