Absolute was delighted to collaborate with Ultra Brand Studio to create this Electric spot for Maserati’s new Ghibli Hybrid. It’s a huge thing for Maserati to go electric so we were absolutely honoured to be part of the launch. Our CG teams worked to create bespoke lightening forks that have personality and style whilst interacting with the skies and surroundings.
Credits
Agency – Ultra (@ultra.brandstudio)
ECD - Will Battersby
ECD - Matt Bennett
MD - Alistair Schoonmaker
Producer – Anna Drake
CG Supervisor : James Coore
CG Artist : Dan Baiton
CG Artist : Huggy Stephens
Houdini Artist : Ameen Abbas
Concept Artist : Pedro de la Puente
2D Artist : Scott Simmonds
2D Artist : Carl Godwin Alvarez
Offline Editor : Tom Boucher
Sound Design: Joe Worters
Colourist : Adam Clarke
Exec Producer: Sally Heath
Producer: Nathan Hoad