Unbridled Joy

BMW

So that’s why it’s called horsepower!

Unbridled Joy takes us back to 4,000 BC and charts, with complete historical accuracy, the start of man’s quest for ever greater transport, speed and thrills. Technology has moved on a lot since and in the present day BMW are ahead of the herd in that ceaseless quest.

Agency - FCB Inferno
Agency Producer - Dave Clark
Director - Tarsem
Production Co - Radical Media