Absolute collaborate with Baz Luhrmann on new CG-heavy Erdem x H&M Campaign.
Head of Colour, Matt Turner worked closely with Baz Lurhmann on the grade throughout the post-production phase. But rather than follow the usual commercial process, all VFX work was done on the ungraded material so that Matt could develop the grade over a longer period of time.
Matt says: “The H&M grade presented unique conceptual challenges that took me to the limits of the machine’s capability. One shot had over 80 layers of colour correction alone. Working with Baz and his incredible team was a fascinating experience. There was a creative bond between them that can only exist through years of hard work and trust together. Collaborating with the team was both rewarding and creatively satisfying. With more than 100 hours’ grading and finessing, the film came together cohesively over a couple of weeks with Baz’s razor sharp eye and attention to detail. The beauty of the finished article is testament to all involved and I’m exceptionally pleased with how it looks. An extraordinary amount of work went into it and it’s plain for all to see.”
Read more about the campaign HERE.
H&M
Erdem X Designer Collection
"The Secret Life of Flowers"
The Film
Creative Agency/Production Company - Bazmark Inq LLC
Director/Key Creative - Baz Luhrmann
Producers - Baz Luhrmann, Catherine Martin, Catherine Knapman
Designer - Catherine Martin
VFX Art Director - Chris Tangney
Editor - Jonathan Redmond
Director of Photography - Peter Suschitzky
UK Co-production Company - Biscuit Filmworks
Managing Director (UK) - Rupert Reynolds-McClean
DOP - Peter Suschitzky
Producer - Kwok Yau
Line Producer - Davina Abrahams
1st AD - Sascha Marden
Location Manager - Kim Fenton
Art Director David Lee
Stylist - Mattias Karlsson
Hair Designer - Lyndell Mansfield
Make-up Designer - Petros Petrohilos
Steadicam Operator - Matt Poynter
Camera Operator - Pete Batten
Gaffer - Reuben Garrett
Key Grip - Peter Olney
Sound Recordist - Quillon Larrett
Post Production & VFX - Absolute Post
Managing Director – Dan Bennett
Executive Producer - Kirsty Murray
VFX Supervisor/2D Lead - Ben Robards
2D Artists – Carl Godwin-Alvarez, Simon Holden, Fasa Oyibo, Warren Gebhardt, Bernardo Varela, Chris Chitty, Zee Stoitchkov, Elliot Platt, Otis Guinesswalker, Arion Mehmeti
Colourist/Grade - Matt Turner
CG/3D Lead - Huggy Stephens
CG Artists – James Coore, Matt Burn, Aaron Masih, Alessandro Caponetti, Sean Elliott, Dan Baiton.
Sound Editing & Mix - Postworks New York
Music
Music Arranger - Elliott Wheeler (Turning Studios)
Music Supervision- Earworm Music (Simon Astall & Ben Turner)
Music Soundtrack - YEARS & YEARS
Composers - Michael Thomas Goldsworthy, Oliver Alexander Thornton, Resul Emre Turkmen, Mark Stuart Ralph
Producer - Mark Ralph
Title of music - HYPNOTISED
Music Published by - Universal Music Publishing AB, Sony/ATV Music Publishing Scandinavia KB
Music Master recording- Universal Music Operations Limited