The Breakout


Fold 7, 76Ltd & Absolute join together with Carlsberg to welcome back a well- earned cold beer at the local pub in this new integrated TV & Social campaign...

Brewer Carlsberg UK has launched a ‘Welcome Back Pubs' campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends.

It was a delight to work with Director, Andy Lambert at 76Ltd on this new integrated Campaign which launched on the 3rd July just in time for the re opening of the pubs!

Emma Sherwood-Smith, Director of Marketing at Carlsberg UK said “Enjoying a draught pint of beer with friends in a pub is part of British culture for many people. Sensing the
mood of the nation we wanted to capture the growing anticipation, put Carlsberg Danish Pilsner at the heart of the moment and most importantly, champion the safe reopening of local pubs.”

Post Producer Kirsty Murray said there was “a lot of fun bringing this spot together in quite a tight turnaround. Agency, Production & Post worked seamlessly together whist working remotely. Everyone involved is definitely worthy of a nice cold beer"

Grade & Online by Absolute

Agency: Fold7
Client: Emma Sherwood-Smith,
Carlsberg UK Chief Creative Officer: Ryan Newey
Creative: Verity Fine Hosken
Business Director: Sarah Kay
Agency Producer: Lisa Nicholls
Chief Strategy Officer: Yelena Gaufman Media agency: Initiative
Media planner: Verity Rapacci
Production company: 76 Ltd
Director: Andy Lambert
Editor: Dan Sherwen @ Final Cut
Co-Producers: Mark Murrell and Phil Barnes
DOP: Oliver Curtis
Post-production: Absolute Post 
Soundtrack composer: Elmer Bernstein
Sound Designer: Alex Bingham @ Machine Casting Directors: Kate Evans And Rowena Pointer Production Designer: Ged Clarke
Offline Producer: Michelle Corney
Colourist: Matt Turner @ Absolute Post
Flame Artist: Ben Robards & Chris Tobin
Post Producers: Belinda Grew & Kirsty Murray