Absolute was delighted to collaborate with Ultra Brand Studio to create this Electric spot for Maserati’s new Ghibli Hybrid. It’s a huge thing for Maserati to go electric so we were absolutely honoured to be part of the launch. Our CG teams worked to create bespoke lightening forks that have personality and style whilst interacting with the skies and surroundings.


Agency – Ultra (@ultra.brandstudio)
ECD - Will Battersby
ECD - Matt Bennett
MD - Alistair Schoonmaker
Producer – Anna Drake

CG Supervisor : James Coore
CG Artist : Dan Baiton
CG Artist : Huggy Stephens
Houdini Artist : Ameen Abbas
Concept Artist : Pedro de la Puente

2D Artist : Scott Simmonds
2D Artist : Carl Godwin Alvarez

Offline Editor : Tom Boucher

Sound Design: Joe Worters

Colourist : Adam Clarke

Exec Producer: Sally Heath
Producer: Nathan Hoad