YT Industries, a globally-operating, innovative, edgy mountain bike brand, are known for their next-level and unique approach to advertising and ROTG II is no exception. The twenty-minute brand film - which launched in conjunction with their new mountain bike, ‘CAPRA’ - was directed by Otto Bathurst of Peaky Blinders fame, with Mads Mikkelson bringing A-list acting prowess.
Impeccable storytelling and impressive production value are supported through seamless craft, with extensive visual effects, CG and colour through Absolute, including a candid, complex transition from man-to-goat which we witness before our very eyes.
Get some behind-the-scenes insight on the future of branded content and the intense VFX workflow HERE.
Created by: YT IndustriesWritten by: Andreas John, Markus Flossmann, Otto Bathurst, Toby Leslie
Agency: SHIFT Active MediaExecutive Creative Director: Matt DomanBusiness Director: James DandoAgency Producer: Ben CatfordAgency Producer: Tom Bowes
Production Company: SmugglerDirector: Otto BathurstProducer: Claire JonesExecutive Producers: Otto Bathurst, Toby Leslie, Fergus BrownDirector of Photography: Jallo FaberCasting Director: Theo ParkCasting Assistant: Maisie BuckEditor: Andrew HulmeEdit Assistant: Kurosh ShabanyProduction Manager: Luca Chapman
Slovenia Production Company: Division FilmExecutive Producer: Rok BukovecLine Producer: Rok LuneznikProduction Manager: Urska VardijanHead of Production: Kangjing QiuProduction Coordinator: Ida UranProduction Assistant: Ales Pajnic
Colour: AbsoluteVFX: AbsoluteAdditional Edit: AbsoluteVFX Supervisor: James CooreStoryboard Artist: Sean DonaldsonConcept Artist: Ran Manolov, Pedro de la PuenteColour: Matt TurnerCFX Artists: Ameen Abbas, Craig Healy, Ahmed GhazyCG Artists: James Coore, Guliz Demiray, Sersha Lawrence, Ameen Abbas, Craig Healy, Ollie Grant, Matt Lowery, Dan Baiton, Matt Burn2D Lead: Scott Simmonds2D Artists: Carl Godwin-Alvarez, Gustavo Ribeiro, Lucas Warren, Chris Tobin, Chris Chitty, Katie RhodesGraphics: William Smith, Lawrence ScanlonEditors: Tom Boucher, Thomas HigginsExecutive Producer: Danny DukeProducers: Dale Amanda Heron, Matt Supersad
Sound Design: Wave StudiosSupervising Sound Editor and Re-Recording Mixer: Jack SedgwickAssistant Sound Editor: Jack PattersonExecutive Sound Producer: Rebecca Boswell