How serious are you about bacon? Suspended on the edge of a cliff kind of serious? Being crushed by a tree in the middle of a forest serious? No? Well, Danepak are.

Directed by Outsider's James Rouse and created by agency Isobel, both hilarious ad's perfectly execute just how serious the Danish brand are about their bacon.

Well, there's only one thing for it... Pass the ketchup!

Agency - Isobel
Agency Producer - Denise Robinson
Director - James Rouse
Production Co - Outsider
Post Producer - James Beck
2D Lead - Owen Saward
2D Artists - Phil Oldham, Chris Tobin , Lora Nikolaeva & Jack Kennedy