While there has likely never been more day-to-day discussion about the NHS, it's rare to hear from the workers themselves. ITV and Uncommon have changed that with this two-minute outing which turns the 'clap for our carers' phenomenon on its head, as medical staff applaud the public for staying at home and allowing them to go about the business of saving lives as effectively as possible.
The film also raises the issue of mental health - an increasingly serious concern as isolation drags on. Human beings aren't made to be islands, and NHS staff here encourage people to stay in touch from afar. Whether it’s family, friends, or helplines, each morsel of communication, they suggest, makes things more bearable.
- David Reviews.
ECD: Nils Leonard
Agency Producer: Clare Sullivan
Audio: Wave Studios
Post Producer: Nathan Hoad
Colourist: Adam Clarke