"Give Up Clothes For Good"

Always a delight teaming up with the ladies at Fat Lemon to help produce this brilliant “Give Up Clothes For Good” campaign for The Guardian Labs X TK Maxx.

Colourist Adam Clarke spoke about working with Director Shimmy Ahmed at Fat Lemon “It was a pleasure working with Shimmy for the first time. Amongst many conversations we realised the spot had been shot in my old block of apartments and that we both had radio shows. A lovely job all round”

You can get involved with Give Up Clothes For Good by donating your preloved garms to any TK Maxx store. Find our more here : tkmaxx.com/uk/en/give-up- clothes-for-good

Director: Shimmy Ahmed
Executive Producer : Jane Bolton
Production Manager: Carys Duffield
DOP: Catherine Derry
Art Director: Georgia Smith

Post-production: Absolute Post
Sound House : Flesh & Bones Studio
Colour: Adam Clarke
Flame Artists: Carl Godwin-Alvarez , Phil Oldham

Exec Producer: Kirsty Murray
Producer: Ollie Ireland