Cosmo

Vanish's 'Cosmo' campaign was a total levitation mission. For the final shot of this spot, we were tasked with creating a floating haven of CG clothing.

Absolute VFX Supervisor, Scott Simmonds, says: "Firstly, we had to change the look of the plate, from a bleak overcast day to a lovely late-afternoon sunset with pinkish warm tones to match the Vanish brand.We then textured and lit multiple different items of clothing and populated the street and sky with elegantly floating garments, giving the shot an unnatural, yet photoreal feeling."

Agency: Havas
Creatives: Diogo Abrantes & Chico Barrera
Creative Director: Nick Rowland
Senior Account Manager: Victoria Goulder
Agency Producers: Stephanie Cleak, Anya WilliamsAssistant Producer: Oyin Fowowe
Business Director: Carolyn Young
Business Affairs: Annika Sintim & Marta Kisluk
Production Company: HunkyDory
Director: Amy Becker-Burnett
Producer: Doochy Moult
Production Manager: Carmen Griffiths
DOP: Joe Douglas
Editor: Pete HillsPost-Production: Absolute
CG Supervisor: Huggy Stephens
Senior CG Artist: Dan Baiton
CG Artists: Craig Healy, Matt Burn, Jesse Baber, Ameen Abbas,
VFX Supervisor: Scott Simmonds
VFX Artists: Tom Clapp, Milo Paterson, Lucas Warren, Chris Tobin
Animation: Blind Pig
Motion Graphics Artist: Niall High
Executive Producer: Belinda Grew