Clarks - Nature V

Nature V is the latest piece of work created by animation studio BlindPig and Absolute Post for Clarks Shoes.

The new Nature V film follows on from the Nature IV piece made for Spring/Summer 2017 collection. This ongoing campaign follows Clarks’ design evolution taking the essence - or DNA - of their long selling Nature shoe, to a new generation. 

In the film the Nature IV shoe is transported into a ‘particle collider’, where it is accelerated at great velocity before reaching critical speed. It dematerialises down to its very smallest particles, ultimately DNA. The DNA then evolves to create new Nature V, the Autumn/Winter high top boot version of the new Nature shoe.

BlindPig worked closely with the creative team at Clarks to develop the concept of the film, before collaborating with the CG team at Absolute Post to create the final piece.

The BlindPig and Absolute teams employed an innovative approach combining Cinema4D and Maya, including X-particles and Houdini to bring this project to fruition. This allowed the teams to work in a fundamentally dynamic, collaborative and efficient way with the client.

This piece is also being adapted for a big screen window display in the Regent Street flagship Clarks store.

The film was directed by Ric Comline with all music and sound effects created by Joe Worters also from BlindPig.

The campaign launches in store and globally from Friday 25th August 2017.

CREDITS: 

Client Clarks
Project Nature V
Agency Clarks
Agency Producer Steve Hooper
Creatives Lewis Clarke
Production Company Blind Pig
Prod Co Director Ric Comlin
Producer/Post Producer Kirsty Murray
2D Lead Owen Saward & Zdravko Stoitchkov
Cinema 4D Lead Artists Christine Peters, Ric Comline
Original Music Joe Worters
3D Lead Artists Matt Burn & James Coore
3D Artists Aaron Masih, Dan Baiton, Deniz Cinar, Jesse Baber
3D Assistants Christina Castelo Branco, Jack Smyth