Ben Liam Jones directs this new film for Arthritis Research UK - "Ray" with a bold script from M&C Saatchi which demonstrates the challenges of living with the aches and pains of arthritis.  The ad challenges our sympathy and reiterates the fact that no one is immune.

Client: Arthritis Research UK
Agency: M&C Saatchi
Executive Creative Director:  Justin Tindall
Deputy Executive Creative Director: Matt Lee
Creatives: Darren Keff/Phillip Meyer
Producer: Estella Alvares
Production Company: StrangeLove
Director: Ben Liam Jones
Executive Producer: Tom Berendson
Producer: Jacob Swan Hyam
Post-Production: Absolute 
Colour: Matt Turner
2D Lead: Jon Berridge