Always

Lidl's forward-thinking Christmas corker imagines the future festive fantasies of generations to come. Think lasers, holograms and manifesting tech. Absolute were tasked with bringing the gift of VFX to a whopping 30 shots for the 60” edit, inspired initially by numerous (yet tenuous) futuristic references such as ‘Back To The Future’, ‘Fifth Element’ and ‘Beyond 2000’.

Read more on how we did it HERE.

Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm & Joe Holt
Creative Team: Fiona Moseley & Louisa Whitehead
Agency TV Producer: David White
Production Assistant: Amie Nedwell
Managing Partner: Dave Owen
Senior Account Director: Jess Harding
Account Manager: Kya Cohen-Boon
Production Company: Independent Films
Director: Gary Freedman
Producer: Ciska Faulkner
Director of Photography: John Lynch
1st AD: Benji Edwards
Production Designer: Cat Meredydd
Food Stylist: Katie Giovanni
Costume Designer: Cynthia Lawrence-John
Casting Director: Hammond Cox Casting, Thom Hammond
Edit: The Assembly Rooms
Editor: Adam Spivey
Head of Production: Daniel Breheny
Producer: Liz Trnovsky
Colour Grade: Company 3 London
Colourist: Jean-Clément Soret, Steffan Perry
Colour EP: Ellora Soret
Colour Producer: Chris Anthony
Assistant Colourist: Dominic Phipps
Data Lab Supervisor: Adam Stanndard
Post-Production: Absolute
Creative Direction: Jonas McQuiggin, Phil Oldham
2D Lead: Chris Tobin
Nuke Artists: Harvey David, Lucas Warren, Tom Clapp
CG Supervisors: Keith Rogers, Matt Burn
FX Artist: Craig Healy
CG Artists: Ollie Grant, Dan Baiton, Huggy Stephens, Sean Elliot
Concept Artist: Pedro De la Puente
Graphics: Luke Barker
Editorial: Thomas Higgins & Tom Boucher
CG Character Design: Ran Manolov
Executive Producer: Sally Heath
Senior Producer: Kirsty Ratcliffe
Production Assistant: Maddie Godsill
Sound: Wave Studios
Engineer: Tony Rapaccioli
Producer: Rebecca Boswell
Music Supervision: Major Tom