We are delighted to present our VFX-heavy tour de force for #adidasGMR!
GMR sees adidas team up with EA SPORTS FIFA Mobile and Google Jacquard™ to deliver an insole that immersively connects a user’s real-world football skills to their digital game.
We transitioned between live action and video game footage, heavily relying on CGI, matte paintings, VFX and colour to bring the project to life.
Read more HERE.
Production Company: BlinkDirector: Pedro Martin-CaleroDOP: Simon ChaudoirProducer: Connor HollmanAgency: adam&eveDDBExecutive Creative Directors: Simon Vicars, Andre SallowiczCreatives: Jeppe Vidstrup, Simone WärmeProducer: Mondi Howard Post Production: AbsoluteCreative Director: Phil OldhamColour: Matt Turner2D Lead: Tom Clapp2D Artists: Scott Simmonds, Owen Saward, Lucas Warren, Elliot PlattCG Lead: Huggy StephensLead FX Artist: Ameen Abbas3D Artists: Dan Baiton, James Coore, Josh Dowsett, Matt Burn, Ollie Grant, Pedro De la Puente, Sersha LawrenceProducer: Nathan Hoad