200 Year Anniversary


Laphroaig’s unscripted video to celebrate their 200th anniversary uses real people to expertly sell their whiskey.

Likening it to a “wet bog”, “burnt knickers” and even the ill-effects of a Highland cow’s horn, ordinary Laphroaig locals certainly appear to be channeling the Highland spirit and will leave even the least-seasoned of whiskey drinkers desperate for a taste of their local drink.

Agency - White Label
Agency Producer - Luke Tilbury
Director - Mike Matthews
Production Company - Fat Lemon
Post Producer - Dan Bennett
Colourist - Matt Turner
2D Lead - Zdravko Stoitchkov
2D Artist - Michael Brown
Motion Graphics - Christine Peter