Unicorns and HD Electricity - Do you believe?
What better way to kick off 2016 than by introducing you all to Absolute’s newest project (and Campaign's 'Ad of the Day'!), a stunning new ad for First Utility created by VCCP and directed by Augustin Alberdi at Stink.
This incredibly magical film received our full post-production treatment and is replete with a dreamlike atmosphere from lightning effects and the seamless blending of the enchanted and the everyday. Our Head of Film Ben Robards went out to Montevideo, Uruguay, for a four day shoot which made great use of the country’s beautiful landscape and it’s abundance of completely real unicorns.
It might just make believers out of us all...